Kujawsko Pomorskie Travel

client

service name

UX Design

01.

Intro of case

Tourism portals play a crucial role in presenting a region’s attractions in an engaging and accessible way. For kujawsko-pomorskie.travel, our task was to refresh the website design in line with the client’s new brand identity, creating a modern and visually appealing platform that inspires visitors to explore the region.

Web Design: We redesigned the portal’s look and feel according to the new brand guidelines.

Subpages: Each type of content, from attractions to gastronomy and accommodation, received a clear and consistent layout.

Search Function: We created a user-friendly design for the search tool, making it easier to browse the region’s offer.

User Journey: The design ensures intuitive navigation that helps users quickly find what they’re looking for.

02.

Work challenges

The main challenge was to adapt the existing structure to a refreshed visual identity while improving clarity and usability.

Applying the new brand ID consistently across all pages.

Designing subpages that organize large amounts of tourism-related information.

Ensuring the search function is visually intuitive and easy to use.

Maintaining balance between attractive visuals and functional clarity.

03.

Main result

We began by analyzing the new brand identity and aligning the website’s structure and content with the updated guidelines. This allowed us to create a fresh, modern design that is consistent, visually appealing, and user-friendly.

The final result was a redesigned portal with improved subpages and a clear search interface. Visitors can now easily discover attractions, dining, and accommodation options in the Kujawsko-Pomorskie region, supported by an intuitive and engaging visual experience.