01.
Intro of case
In today’s world, brand identity is much more than a logo – it is a story, a lifestyle, and a promise. For Pstra Wybiegana, our mission was to translate the idea of naturally raised, healthy meat into a comprehensive visual and digital ecosystem. We designed a brand that speaks both to the heart and the eye – a combination of authenticity, modernity, and trust.
02.
Work challenges
Our task was to create a holistic identity that connects traditional farming values with modern digital solutions.
03.
Main result
We began by studying the philosophy of Pstra Wybiegana and the expectations of its target audience, and this analysis became the foundation for building the brand’s identity and digital presence. Based on these insights, we crafted a complete visual system including the logo, colors, typography, and iconography, all designed to reflect the freshness and vitality of naturally raised meat. Alongside this, we designed and developed a modern, responsive website and online shop that are both easy to navigate and visually consistent, ensuring that the customer experience highlights product quality at every step.
To extend the brand beyond the website, we produced a promotional film and created an ordering application that provide engaging and accessible ways to connect with the idea of healthy eating. Our creative team also delivered a wide range of marketing and graphic materials to support the project across multiple channels, building trust and recognition among the audience. Importantly, the entire initiative was proudly co-financed by the European Union, enabling Pstra Wybiegana’s vision to reach and inspire a broader community.
04.
Promo Video
As part of the project, we created a short film that tells the story of Pstra Wybiegana. The video highlights the brand’s unique philosophy – healthy, responsibly raised meat, authenticity, and respect for nature. Used across the website and promotional campaigns, the film strengthens brand credibility and emotional connection.