Pstra Wybiegana – Digital Platform

client

Pstra Wybiegana

service name

Shop Platform

01.

Intro of case

In today’s world, brand identity is much more than a logo – it is a story, a lifestyle, and a promise. For Pstra Wybiegana, our mission was to translate the idea of naturally raised, healthy meat into a comprehensive visual and digital ecosystem. We designed a brand that speaks both to the heart and the eye – a combination of authenticity, modernity, and trust.

Visual Identity: From the ground up, we created the full brand language – logo, typography, and color palette – reflecting the freshness, vitality, and honesty of Pstra Wybiegana. Brand Storytelling: Every element of the design was tailored to communicate the farm’s philosophy – free range, healthy food, and responsible production.

Website Design: We developed a platform that not only showcases the idea but also embodies the identity of the brand.

E-commerce Integration: The store was designed to allow customers to explore and purchase healthy meat with ease, trust, and confidence.

Multimedia & Marketing: Alongside the website, we created films, graphic materials, and an ordering app that together form a complete, engaging experience.

02.

Work challenges

Our task was to create a holistic identity that connects traditional farming values with modern digital solutions.

Building a consistent visual language that evokes nature, health, and credibility.

Designing a website that highlights both the brand story and functional e-commerce features.

Creating an intuitive app to simplify ordering and reinforce customer loyalty.

Producing video materials that bring the brand’s philosophy closer to the audience.

Developing promotional graphics and marketing campaigns to expand awareness of the idea.

03.

Main result

We began by studying the philosophy of Pstra Wybiegana and the expectations of its target audience, and this analysis became the foundation for building the brand’s identity and digital presence. Based on these insights, we crafted a complete visual system including the logo, colors, typography, and iconography, all designed to reflect the freshness and vitality of naturally raised meat. Alongside this, we designed and developed a modern, responsive website and online shop that are both easy to navigate and visually consistent, ensuring that the customer experience highlights product quality at every step.

To extend the brand beyond the website, we produced a promotional film and created an ordering application that provide engaging and accessible ways to connect with the idea of healthy eating. Our creative team also delivered a wide range of marketing and graphic materials to support the project across multiple channels, building trust and recognition among the audience. Importantly, the entire initiative was proudly co-financed by the European Union, enabling Pstra Wybiegana’s vision to reach and inspire a broader community.

04.

Promo Video

As part of the project, we created a short film that tells the story of Pstra Wybiegana. The video highlights the brand’s unique philosophy – healthy, responsibly raised meat, authenticity, and respect for nature. Used across the website and promotional campaigns, the film strengthens brand credibility and emotional connection.

Pstra Wybiegana – Digital Platform

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